Press Releases

August 14, 2002

MUSIC INDUSTRY VETERAN HARVEY ROSEN JOINS AVATAR STUDIOS
(FORMERLY KNOWN AS THE POWER STATION)

Music industry veteran HARVEY ROSEN has joined AVATAR STUDIOS in the newly created position of Director of Sales and Marketing, effective immediately. ROSEN will spearhead marketing and business development, working to expand the clientele and vertically integrate marketing opportunities for the legendary New York-based studio.

"Harvey is the spark plug to our studio's growth," states Kirk Imamura, President of AVATAR. "We are excited about having him on board. His wealth of knowledge, enthusiasm and humor are infectious, and he gets things done that most people find impossible."

Adds ROSEN: "It's a privilege to be a member of the AVATAR STUDIOS family where groups such as Bruce Springsteen, the Rolling Stones, Sum 41, Jane Monheit and Diana Krall record their masterful hits. The studio has an unparalleled combination of superior acoustics and skilled engineers, along with a top-notch combination of both analog and digital recording equipment. Its more than 25-year history of creating over 400 of the best-sounding Gold and Platinum music albums sets AVATAR apart. I look forward to many, many years of working with this well-oiled, highly dedicated recording family. They stop at nothing to make the best recording session experience. They truly deliver on their motto 'Your Sound Above All.' They live it and breathe it."

With a long and distinguished industry career, ROSEN has served as Director of Sales Administration for PolyGram Distribution, Director of Marketing for PolyGram Classics & Jazz, and National Sales Director for Gramavision. He has also worked as National Sales Manager at MS Distributing, and also as National Sales Manager for Fantasy Records. Most recently, ROSEN was National Sales Director for Valley Entertainment in New York. Some of the more notable projects he helped to spearhead include Grease, Saturday Night Fever, albums by Donna Summer, The Village People, and catalogues that include Deutsche Grammophon, Philips, London Classical, Verve, Original Jazz Classics and Island/Mango.

AVATAR STUDIOS is a 33,000-square-foot multi-room facility on Manhattan's West Side, dedicated to providing the highest possible quality audio recording services to the recording industry. The studio houses four premier recording rooms containing Neve 8068s, two SSL 9000Js, and a Neve VRP. The four rooms are equipped with four ISDN lines per room, and a remote recording session can be set up at a moment's notice. AVATAR also as a Pro Tools editing suite available, and recently added the ability to track directly to the DSD format, as well as Sony and DTS surround-sound recording software.

A partial list of artists whose recent projects were recorded at AVATAR include: Eve 6, Sheryl Crow, Stone Temple Pilots, Anthrax, Jon Bon Jovi, Sum 41, Blondie, Michelle Branch, Stage, Buck Cherry, Marc Copley, Porcupine Tree, Franky Perez & Angel Park, Phillippe Saisse, Diana Krall, Rustic Overtones, Joe Beck, Sting and Yo-Yo Ma.

AVATAR is also home to Grammy Award-winning engineer Jeff Bova and Full Force, the nation's pre-eminent song writing & Production Company.