Press Releases

May 20, 2006

Avatar Studios Chooses Weiss
ADC2 Becomes the Featured A/D Converter for the Famed Avatar Studio

New York-AVATAR Studios, New York's premier recording facility, announced the purchase of the Weiss Engineering ADC2 as the featured converter for the studio. Avatar Studios is known for making excellent recordings with vintage analog equipment and has a consistent need for a superb A/D converter to support the use of Pro Tools and other digital tools.

The ADC2 from Weiss Engineering features two independent channels at up to 192kHz / 24 Bit, mic preamps, POW-R dithering, digital input, internal / external syncing, digital limiter, calibrated 1dB step analog attenuator and a high resolution bar graph meter.

Avatar Studios spent several months carefully evaluating a number of A/D converters from different manufacturers, finally selecting Weiss.

The ADC2 has already proven popular and has been used on several prominent projects by seasoned engineers and top artists. Engineer James Farber used the unit to mix a solo project by Tim Ries, the saxophonist for the Rolling Stones. Farber paid the unit a compliment by referring to it as "very transparent."

Other projects the ADC2 was used on include a mix session for John Patitucci's solo project by Joe Barbaria, a mix session for live concert performances by Billy Joel at Madison Square Garden by Carl Glanville, and a mix session for Lou Reed by Chris Shaw. It has also been a favorite for engineer Jim Anderson during his mix sessions for Swiss Jazz Orchestra, Patricia Barber, D.D. Jackson and Bebo Valdez.

Roy Hendrickson, Avatar's Chief Engineer states, "ADC2 is the best sounding converter I have had the opportunity to use in mix sessions here at Avatar. The integrated limiter sounds absolutely fantastic!"

Kirk Imamura adds, "The Weiss ADC2 is the critical and important link between the analog expertise Avatar provides and the digital media where the results are stored and edited. As a high-end studio, we need a high-end solution and this unit fits the bill."

Daniel Weiss commented, "I am happy that Avatar have selected the ADC2 for their A/D Conversion duties. I look forward to working closely with Avatar to see how I can provide more value to what they provide with the technology we have."

Weiss Engineering is a manufacturer of professional and high-end consumer digital audio equipment. Products include A/D and D/A converters, Equalizers, Dynamics Processors, Denoiser / Declicker, Sampling Rate Converters, POW-R Dithering.

AVATAR Studios is a 33,000-square-foot multi-room facility on Manhattan's west side dedicated to providing a complete, top-quality audio recording services solution to the music industry. The studio houses four premier recording rooms containing a Neve 8068, SSL-9000J, Neve VRP and a SSL-4000G+. AVATAR's Pro Tools Editing Suite is designed to accommodate client needs outside of a traditional control room setting. Also, with the recent addition of mastering services, AVATAR can handle every phase of your project, from pre-production, tracking and overdubbing to editing, mixing and final mastering, all within your budget.

Recent projects recorded at AVATAR Studios include works by Eric Clapton, Norah Jones, Franz Ferdinand, Donald Fagen, Muse, The Mars Volta, John Mayer, Peter Cincotti, Dashboard Confessional, Sonny Rollins, Joe Lovano, Roberta Flack and more.