Philosophy

If you look up the word avatar in a dictionary, you'll find several definitions. One definition talks about incarnation of a deity. Another definition talks about an embodiment of a concept or philosophy in a person. We would like to interpret it as an embodiment of the best quality sound that the client is envisioning. In that pursuit, what the clients wish for, we will do whatever it takes to deliver it. The ball floating in our logo is the client and the sound the client is looking for. Nothing is more important to us than to help achieve that sound. To capture this philosophy, we have come up with our motto:

This motto is our guiding principle in our everyday tasks.

We also strive to do the following:

Casual Professionalism

One of the unique attributes of our studio is the casual and friendly ambiance that has been a tradition since the early days. We want to maintain this trademarked atmosphere where clients feel comfortable to do their best creative work. Don't let the casualness fool you. We will still get things done for you quickly and to your satisfaction.

Building a Creative Community

Part of the rewards of operating a professional studio is to be able to meet and work with many extraordinarily talented people in the industry. You can view our studio as a venue or marketplace for talented people to come together and produce magic. It is this interaction that inspires, stimulates, and sometimes painfully coaxes music that is truly memorable. We continue to value and maintain this tradition of musicians, engineers and producers cross-fertilizing each other's projects.